Alvin Josephy, Custer, the Indian Story—and Vietnam

On Thursday night we watched a “rough cut” version of a documentary chronicling Alvin Josephy’s career as a historian of and advocate for Indians. Sean Cassidy, retired from Lewis-Clark State College, introduced the film, which he and fellow LC professor Patricia Keith put together in the early 2000s.Read Rich’s Post →

Paddling Upstream

Alvin Josephy passed away almost two decades ago, but time and again, during this coronavirus/Black Lives crisis, I have heard him shout in my ear that when our history books don’t lie about Indians, they ignore them.

When the NYT sends a reporter to the Navajo Nation to document the terrible impact of Covid-19 on the people, the world reads and sighs—and then the story goes to the back pages or to no page at all. When George Floyd is killed by police in Minneapolis, and Indigenous singers and jingle dancers from many tribes go to the site of the killing to pay homage and honor the man, a video from Indian participants sneaks out on Facebook. Indians and their tribute are barely visible in the national press.

When people come into the Josephy Center where I work and get the first pages of the Nez Perce story—the one about Wallowa lands left to the Joseph Band of the Nez Perce by solemn US Treaty in 1855, and then snatched away from them in an 1863 treaty after the discovery of gold—they shake their heads, maybe pick up a book about the Nez Perce, and go their ways. This story of past injustice gets told and retold more often than most Indian stories, but the fact that Nez Perce and other tribal people are still here is not part of the current American story.

Sometimes I feel like I am paddling upstream—and then I think of the years that Alvin labored to tell the Indian side of history, and think it’s a wonder that he kept at it so long and so hard.

When Alvin found the Nez Perce story in 1951, it captured his mind and soul. But he was working at Time Magazine, where publisher Henry Luce thought modern Indians “phonies” who should just get on with being Americans. Time editors followed Luce’s lead, and Alvin worked on his first two Indian books, Patriot Chiefs and The Nez Perce Indians and the Opening of the Northwest, without support or encouragement from Time.

When he published Patriot Chiefs, in 1961, Indians—many of whom had fought for the United States in WW II, thanked him for calling them patriots. But a historian at the Western History Conference asked him why the hell he was writing about Indians; “no one cares about Indians.”

After Patriot Chiefs, Alvin moved from Time to American Heritage, and there he hired and mentored historian David McCullough. They remained friends—McCullough emceed Alvin’s 80th birthday party in Jackson Hole in 1995. Unfortunately, I didn’t read McCullough’s award winning biography of John Adams until after Alvin died, so did not get a chance to ask him why he thought McCullough failed to address the issue of Indians in the first days of the Republic in his book. I wonder now if Alvin felt a sting with McCullough’s dismissal of Indians, who had become his own focus in writing and advocacy.

In 1969, Josephy’s Indian Heritage of America was nominated for an American Book Award. The New York Times said that it contained more information on Indians in one volume than most small American libraries had on their shelves. But its lack of impact on the standard historical narrative in American textbooks must have bothered Alvin. In 1973, in an article in Learning Magazine titled “The Forked Tongue in U. S. History Books,” he documented the lies and omissions regarding Indians in California textbooks of the day.

There are other upstream stories, but I’ll end this rant with Alvin’s 1992 book, America in 1492: the World of the Indian Peoples before the Arrival of Columbus. In the Introduction, he reminds us that 500 years earlier Columbus had landed in the Bahamas among a people he misnamed “Indians,” and a tribe he misnamed “Caribs,” or “cannibals.” Alvin wrote that “no adverse impact visited on the Indians by the 1492 voyage… was more profound in its consequences than Columbus’s introduction of Western European ethnocentricity to the Indians’ worlds.” The newcomers asserted the superiority of their “religious, political and social universe” over those of many “different indigenous peoples from the Arctic to Tierra del Fuego…” The ethnocentricity that began with Columbus continued through Alvin’s day—and continues to the present day.

The final Josephy words that ring in my ears are from visits to bookstores as we traveled together to speeches and book signings for his 2001 memoir, A Walk Toward Oregon. He’d look for his books, and finding them with the “butterflies… dinosaurs, and dodo birds,” he’d mutter that “Indians don’t have history or biography, you know.” They have anthropology, and are consigned to “museums of natural history, not human history.” Next to the seashells and butterflies on bookstore shelves.

His was a hard but glorious fifty-year paddle.

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The Custer Myth and Henry Luce

The July 2, 1971 issue of Life Magazine carried a story by Alvin Josephy called “The Custer Myth.”  In the late 1960s, during the filming of “Little Big Man,” for which Alvin was a technical advisor, he took some Indian friends to see the Custer Battlefield, While they looked at exhibits, the government “interpreters” went on about the battle, calling the Indians “savages,” and even intimating that some kind of plot to discredit the American military was sweeping the country (this was during the Vietnam War). 
The Indians became increasingly uncomfortable, muttering that “Crazy Horse was no savage, he was a great man.”  Alvin goes on to quote a Nez Perce friend about the importance of Custer to all American Indians:
“The white man’s knowledge of Indians is based on  stereotypes and false, prejudiced history. Custer is the best known hero of that myth to the whites. Therefore, to every Indian in the country, it is the biggest and most important symbol of all the lies that have been told about us. Destroy the Custer myth, the biggest one of all, and you’ll start getting an understanding of everything that happened and an end to the bias against the Indian people.”
Almost as interesting as the story and the point it makes about Custer and Indians is the managing editor’s preface to the entire magazine edition, billed as “The Fourth of July Special: The American Indian.”  It is especially interesting in light of Alvin’s remarks in his memoir about his boss at Time, Henry Luce. Luce, he said, didn’t like Indians, thought they were all “phonies” who should just get on with it and get assimilated!
In his preface to the 1971 issue, Life Managing Editor Ralph Graves says about Luce (interestingly enough, without naming him; and he had passed away a few years prior to this publication):
“One former managing editor of this magazine was a man of legendary likes and dislikes. One of the things he disliked was any story about American Indians, but one of the stories he couldn’t resist was any story about trains. For years his staff wondered what he would do if confronted by a marvelous picture of a railroad locomotive—with an Indian in full headdress seated in the cab. As far as anyone can remember, no one quite dared to offer him this impossible dilemma.”
For those of us looking for progress in Indian-white relations and understanding, I think we can say that the Custer myth—after many long and torturous years—is no longer widely believed by Americans of all colors. And Henry Luce’s great Life Magazine, which alas is no longer with us, was able to portray the people he thought “phony” in their own words and pictures before it bowed off the stage. 

And Alvin was there to help.

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Alvin, Henry Luce, and their times

“You don’t know what it was like to work for Henry Luce!” Alvin blurted, and ran from the room to fetch an old folder. Alvin, Betty, daughter Allison and I were in the Josephy family living room in Greenwich, looking at home movies which had been transferred to a VCR tape. The scene was Mexico in the mid fifties. The kids—teenager Diane and the younger Alvin, Allison, and Kathy—were cavorting for the camera in and around a gorgeous swimming pool. The camera occasionally switched to a pipe smoking Alvin, wearing a bathing suit, hunched over a typewriter set on a small table at the edge of the pool.

I knew that Alvin had been working for Time Magazine when he found the Nez Perce story, that he had been waiting in Los Angeles to go to Utah to do a story on that state when a telegram from Henry Luce, whose flight had been forced down in Boise, advised him to “forget Utah and do Idaho.” Alvin’s subsequent trip to Idaho included small plane hopping around that state, visits with dignitaries in Lewiston, and meeting the Nez Perce at Lapwai.

Later, in A Walk Toward Oregon, I would get the full story of his post WW II work for a Luce owned string of Southern California newspapers, their collapse and his time with friend Herb Chase, who bought seven of the 30 in the string, and, finally, and his move back East to take a job with Time.

He was to do a weekly “News in Pictures” feature and less frequent color specials with Time’s major departments—medicine, business, art, etc. He would be there throughout the 1950s, and, by Alvin’s own account, he was a promoter of American progress and development, lauding nuclear power, dam and levee building, intense forest cutting and management, and other things that contributed to a “World of Tomorrow” vision he had carried since seeing General Motors’ immense Futurama exhibit at the 1940 New York World’s Fair.

There were glitches at Time and with Luce. A big color special on the Crusades that Alvin and his photographers had spent months preparing was personally axed by Luce, who wanted no reminders of the Crusades, “Christendom’s greatest defeat.”At the time, Luce was campaigning editorially against the Mossadegh government in Iran, where the popularly elected Prime Minister was nationalizing the oil industry and generally taking an anti-Western stance. Luce, the son of Christian missionaries, wanted no reminders of Islam’s triumphs.

And he did not want a story on Southwest Indian art, or anything Indian. Luce was an assimilationist, who thought Indians should just get on with it and join the conquering main stream. Holdouts, in his mind, were “phonies,” and Time would not treat with them.

The great irony of course is that Time and Luce got Alvin to Idaho and the Nez Perce story, and although he worked on for another eight or nine years at Time, while gradually increasing his own interest in Indians and a different view of Western development, he would eventually break with the magazine and its views of Indians and America, take a job at American Heritage, and write books and magazine articles on Indians and a more sustainable view of man and the natural world.

At the home movies that night in Greenwich, we were still in Time mode, and the sight of Alvin typing away in his bathing suit had me in stitches. “Now there’s a workaholic!” I opined. Betty and Allison joined in, and Alvin ran from the room and retrieved the weathered folder, which held a 60 page report on the social and economic conditions in mid-fifties Mexico. The price of a month-long family vacation in Mexico was apparently this “background” report on conditions in the country, not for publication, but for Luce’s edification.

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