The Custer Myth and Henry Luce

The July 2, 1971 issue of Life Magazine carried a story by Alvin Josephy called “The Custer Myth.”  In the late 1960s, during the filming of “Little Big Man,” for which Alvin was a technical advisor, he took some Indian friends to see the Custer Battlefield, While they looked at exhibits, the government “interpreters” went on about the battle, calling the Indians “savages,” and even intimating that some kind of plot to discredit the American military was sweeping the country (this was during the Vietnam War). 
The Indians became increasingly uncomfortable, muttering that “Crazy Horse was no savage, he was a great man.”  Alvin goes on to quote a Nez Perce friend about the importance of Custer to all American Indians:
“The white man’s knowledge of Indians is based on  stereotypes and false, prejudiced history. Custer is the best known hero of that myth to the whites. Therefore, to every Indian in the country, it is the biggest and most
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New Intern—and a Life Magazine find

Dave Struthers, a recent graduate of Stanford University from Sacramento, California, is our new Josephy Library intern. He started yesterday, and we started him tracking down the Time Magazine “color” spreads that Alvin did from 1951-61. We have about a dozen old mags here, with color articles on Oceanography, The Interstate Highway System, the Amazon, Central Asia, US National Forest, The Amazon, etc. In a note from the publisher in one issue, Alvin is credited with traveling 400,000 miles in four years on such assignments!
In this, Alvin’s “centenary year,” we aim to get all of the Time Magazine issues he had anything to do with—my recollection is that he was charged with doing one 8-12 page color spread per month. Maybe we can eventually figure out how to post them electronically…
July 2, 1971

But I couldn’t resist a morning diversion, and the result of which, courtesy Dave, is that we can give you, electronically, the complete article that

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